iOS vs. Android: Apple Inc won the battle of Christmas

iOS vs. Android: Apple Inc won the battle of Christmas

Apple Inc: According to IBM Benchmark Digital Analytics, owners of iOS devices have made more purchases online than owners of Android devices.

IBM Benchmark Digital Analytics has published a report on online shopping in the United States during the Christmas period. One example is the way we learn that the online traffic on Christmas Day rose 16.5% over last year, with traffic generated 48% of mobile devices.

Apart from these general considerations orders, we also learn that the owners of iOS devices have spent $ 93.94 for online purchases against 48.10 dollars for owners of Android devices

In the number of sales, the same conclusion, iOS ahead of Android with 23% of sales against 4.6%, a ratio of 5 to 1.

Finally, the report IBM Digital Analytics Benchmark also shows that 19.4% of online sales were made from a tablet, against only 9.3% from a smartphone.

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