Apple Inc: According to IBM Benchmark Digital Analytics, owners of iOS devices have made more purchases online than owners of Android devices.
IBM Benchmark Digital Analytics has published a report on online shopping in the United States during the Christmas period. One example is the way we learn that the online traffic on Christmas Day rose 16.5% over last year, with traffic generated 48% of mobile devices.
Apart from these general considerations orders, we also learn that the owners of iOS devices have spent $ 93.94 for online purchases against 48.10 dollars for owners of Android devices
In the number of sales, the same conclusion, iOS ahead of Android with 23% of sales against 4.6%, a ratio of 5 to 1.
Finally, the report IBM Digital Analytics Benchmark also shows that 19.4% of online sales were made from a tablet, against only 9.3% from a smartphone.